Sumaq

Sumaq is a very special hotel in Machu Picchu. They asked us to re-design their visual identity, and to be inspired not only in the hotel, but also in the landscapes, people, sensations, flavors; all the experiences that a tourist lives when they decide to visit this wonder. And to tell the story properly, they invited us to live it.

We could understand, first hand, that a hotel is the sum of a myriad of details. They took us to unseen places, they presented to us endearing characters, they made us taste the most interesting flavors, they told us unforgettable stories. In this project, the key was to work with photography direction: sensorial, elegant. Also, we proposed a new color palette to twin it with the hotel decoration and its environment.