Laboratoria

To do something to prevent woman from staying outside a field that means future. To search talent where nobody looks for it. To change the world through education. That’s what Laboratoria was born for in April 2014. Up to this day, they have boosted the professional career of more than 1,800 women in Latin America with an employability rate of 78%.

They requested us to work on a visual language that could reinforce the brand and reflect what they already were: energy, power, talent, future. We kept the “brackets”, because they were already a part of their essence. We added forcefulness to the logo and energy to the color palette. We proposed a visual language richer in resources, prepared for the digital world.