Q’uma
Fruit, Premium, Fresh, Tasty, Colorful.
Fruit, Premium, Fresh, Tasty, Colorful.
Servicios:
Branding, Packaging
Rubro:
Food and Beverage
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Design: Maria Boada, Mariana Contreras
- Illustration: Maria Boada
- Project manager: Michelle Núñez, Thiara Cobos
There is only one thing we like more than eating ice cream: Designing the packaging for an ice cream brand. Della Fruta was born with the intention of offering well-made ice creams, without saving on ingredients, without air and with a lot of fruit. The brief was crystal clear: a premium ice cream with lots and lots of fruit. The design had to respond to that and differentiate itself from the competition at the point of sale.
As often happens, the solution was to discover the differential advantage and make it evident. After analyzing how the competing brands behaved, we saw the opportunity to put fruit as the protagonist of the packaging and we decided to take advantage of it.
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