Armando Paredes: Brochure

There are two typical things in Building Walls Housing: the design behind every facility they build and their sense of humour. That’s why the A-side of this brochure presents a line time with photos. En the B-side we decided to make a poster collection to spread good vibes.

The challenge was that people should want to save this brochure. So we worked on a concept and a series of posters that talked about little daily life pleasures. Below every motif, there was a small phrase, as a caption, that invites you to enjoy. “Every day is a good day to… dance, go for a walk, treat yourself or listen to a great album.”